Make Therapeutic VR Part of YOUR Brand
Custom branded app, co-branded marketing materials, branded equipment. You get the recognition—we handle all technology, training, and support behind the scenes.
Your Innovation, Our Technology
White-label branding transforms Virtu-Well's therapeutic VR program into YOUR facility's proprietary innovation. Residents, families, and staff see your brand—while you benefit from our 9+ years of expertise, NCCDP endorsement, and proven clinical outcomes.
Position your facility as a leader in innovative care. Stand out in a competitive market. Build your reputation as forward-thinking and resident-focused.
Individual Facility Branding
Perfect for independent communities or facilities wanting a unique branded experience.
What's Included:
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Custom branded app with your logo & colors
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Co-branded marketing materials (flyers, social posts)
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Branded headset decals
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"Today I Went" sticker starter pack (125 stickers)
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All standard program features included
Requirements: 24-month minimum commitment
Organization-Wide Branding
Ideal for regional or corporate organizations with multiple facilities.
What's Included:
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One custom build serves ALL your facilities
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Covers current + future locations under your brand
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Branded headset decals for all facilities (unlimited)
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Bulk sticker pack (500 stickers)
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Co-branded corporate marketing materials
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All standard program features included
Requirements: 24-month minimum commitment
White-Label Features in Detail
📱
Custom Branded App
Your logo, your colors, your name. Residents and staff interact with YOUR brand, not Virtu-Well. The app interface is fully customized to match your facility's visual identity.
🎯
"Today I Went" Stickers
Custom branded stickers residents wear after VR sessions. Creates conversation starters with families and other residents, reinforcing your innovative programming.
📄
Co-Branded Materials
Professional marketing collateral featuring your branding: custom flyers, social media graphics, tour presentation materials, and family communication templates.
💼
Tour & Marketing Asset
Demonstrate YOUR proprietary VR program during facility tours. Position your organization as innovative and technology-forward without explaining vendor partnerships.
🎨
Branded Equipment
Custom decals for headsets featuring your logo and colors. Equipment looks like it belongs to YOUR facility, creating a cohesive branded experience.
🏢
Multi-Site Consistency
For corporate clients: One brand identity across all locations. Future facilities automatically get branded materials—no per-location fees.
Why White-Label Branding Matters
🏆 Competitive Differentiation
Stand out from other facilities by showcasing proprietary technology programs
📈 Brand Building
Build reputation as technology leader in senior care within your market
💎 Premium Positioning
Position your facility as innovative and forward-thinking without explaining vendor relationships
🤝 Family Confidence
Demonstrate investment in resident experience through branded innovative programs
🎯 Marketing Advantage
Stand out from other facilities by showcasing proprietary technology programs
🔧 Zero Technical Burden
All the brand recognition, none of the technology management or support burden
Implementation Timeline
From concept to launch, here's how white-label branding comes together
Week 1: Brand Discovery
We collect your logo files, brand colors (hex codes), and style preferences. Review mockups of how your brand will appear in the app interface.
Week 2-3: Customization
Our team builds your custom branded app, creates co-branded marketing materials, and produces branded headset decals. You review and approve all materials.
Week 4: Final Approval
You receive final mockups and branded material samples for approval. Any refinements are completed based on your feedback.
Week 5: Launch
On-site setup visit with your fully branded equipment, app, and materials. Staff training includes how to showcase YOUR branded program during tours and with families.
Ongoing: Reorder Support
Need more "Today I Went" stickers? Additional marketing materials? We handle reorders of all branded materials as needed.
Feature | Standard Program | White-Label Program |
|---|---|---|
Resident Engagement | Generic stickers/materials | Branded "Today I Went" stickers |
Tour Positioning | "We use Virtu-Well VR" | "We offer [Your Name] VR Program" |
Marketing Materials | Generic Virtu-Well materials | Custom co-branded materials |
Equipment Appearance | Standard equipment | Branded decals with your logo |
App Branding | Virtu-Well branding | Your custom branding |
Training & Documentation | ✓ Included | ✓ Included |
Quarterly Visits | ✓ Included | ✓ Included |
Equipment & Support | ✓ All features included | ✓ All features included |
Market Positioning | Using vendor technology | Proprietary branded program |
Optional: Premium Launch Package
What's Included:
✓ Professional on-site photo shoot (10-15 images) capturing your residents using YOUR branded VR program
✓ Custom designed flyers with your branding (25 prints + PDF for unlimited printing)
✓ High-quality images for facility tours, social media, and family marketing
✓ Photos taken during or shortly after your initial training session