Make Therapeutic VR Part of YOUR Brand
Custom branded app, co-branded marketing materials, branded equipment. You get the recognition—we handle all technology, training, and support behind the scenes.
Your Innovation, Our Technology
White-label branding transforms Virtu-Well's therapeutic VR program into YOUR facility's proprietary innovation. Residents, families, and staff see your brand—while you benefit from our 9+ years of expertise, NCCDP endorsement, and proven clinical outcomes.
Position your facility as a leader in innovative care. Stand out in a competitive market. Build your reputation as forward-thinking and resident-focused.
Individual Facility Branding
Perfect for independent communities or facilities wanting a unique branded experience.
What's Included:
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Custom branded app with your logo & colors
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Co-branded marketing materials (flyers, social posts)
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Branded headset decals
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"Today I Went" sticker starter pack (125 stickers)
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All standard program features included
Requirements: 24-month minimum commitment
Organization-Wide Branding
Ideal for regional or corporate organizations with multiple facilities.
What's Included:
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One custom build serves ALL your facilities
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Covers current + future locations under your brand
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Branded headset decals for all facilities (unlimited)
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Bulk sticker pack (500 stickers)
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Co-branded corporate marketing materials
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All standard program features included
Requirements: 24-month minimum commitment
White-Label Features in Detail
Custom Branded App
Your logo, your colors, your name. Residents and staff interact with YOUR brand, not Virtu-Well. The app interface is fully customized to match your facility's visual identity.
"Today I Went" Stickers
Custom branded stickers residents wear after VR sessions. Creates conversation starters with families and other residents, reinforcing your innovative programming.
Co-Branded Materials
Professional marketing collateral featuring your branding: custom flyers, social media graphics, tour presentation materials, and family communication templates.
Tour & Marketing Asset
Demonstrate YOUR proprietary VR program during facility tours. Position your organization as innovative and technology-forward without explaining vendor partnerships.
Branded Equipment
Custom decals for headsets featuring your logo and colors. Equipment looks like it belongs to YOUR facility, creating a cohesive branded experience.
Multi-Site Consistency
For corporate clients: One brand identity across all locations. Future facilities automatically get branded materials—no per-location fees.
Why White-Label Branding Matters
Competitive Differentiation
Stand out from other facilities by showcasing proprietary technology programs
Brand Building
Build reputation as technology leader in senior care within your market
Premium Positioning
Position your facility as innovative and forward-thinking without explaining vendor relationships
Family Confidence
Demonstrate investment in resident experience through branded innovative programs
Marketing Advantage
Stand out from other facilities by showcasing proprietary technology programs
Zero Technical Burden
All the brand recognition, none of the technology management or support burden
Implementation Timeline
From concept to launch, here's how white-label branding comes together
Week 1: Brand Discovery
We collect your logo files, brand colors (hex codes), and style preferences. Review mockups of how your brand will appear in the app interface.
Week 2-3: Customization
Our team builds your custom branded app, creates co-branded marketing materials, and produces branded headset decals. You review and approve all materials.
Week 4: Final Approval
You receive final mockups and branded material samples for approval. Any refinements are completed based on your feedback.
Week 5: Launch
On-site setup visit with your fully branded equipment, app, and materials. Staff training includes how to showcase YOUR branded program during tours and with families.
Ongoing: Reorder Support
Need more "Today I Went" stickers? Additional marketing materials? We handle reorders of all branded materials as needed.
Feature | Standard Program | White-Label Program |
|---|---|---|
Resident Engagement | Generic stickers/materials | Branded "Today I Went" stickers |
Tour Positioning | "We use Virtu-Well VR" | "We offer [Your Name] VR Program" |
Marketing Materials | Generic Virtu-Well materials | Custom co-branded materials |
Equipment Appearance | Standard equipment | Branded decals with your logo |
App Branding | Virtu-Well branding | Your custom branding |
Training & Documentation | ✓ Included | ✓ Included |
Quarterly Visits | ✓ Included | ✓ Included |
Equipment & Support | ✓ All features included | ✓ All features included |
Market Positioning | Using vendor technology | Proprietary branded program |
Optional: Premium Launch Package
What's Included:
✓ Professional on-site photo shoot (10-15 images) capturing your residents using YOUR branded VR program
✓ Custom designed flyers with your branding (25 prints + PDF for unlimited printing)
✓ High-quality images for facility tours, social media, and family marketing
✓ Photos taken during or shortly after your initial training session